12th ECR Hellas Forum (Efficient Consumer Response)

Retail@Link participated as a Sponsor in the 12th ECR Hellas Forum (Efficient Consumer Response) that took place at “THEATRON” (Antigoni Auditorium), “Hellenic Cosmos” Cultural Center in May 17th 2017.

ECR is probably the most important forum of the FMCG sector that takes place every 2 years and brings together the suppliers of the retail business as well as the Super Markets chains, including an agenda that touches points of improvement among the trading partners. The turnout was 511 participants from all over Greece, covering the full range of the retail business.

The agenda of the forum focused on the tendencies & practices in the Greek retail business, the future of the greek startups and how the technological advancements contribute to their development, as well as to the highly promising new cooperating context, even between competitive chains & brands, in order to achieve economies of scale and faster stock replenishment at the point of sales (logistics pooling)- which is currently at a pilot stage in Greece.